In an age where 'Guru Coaches' promise fast-tracked success, it's vital to peel back the layers of marketing and uncover the reality. This article sheds light on the growing industry of self-proclaimed experts who may not have the credentials they tout, drawing parallels with past internet scams and speculating on a more accountable future for coaching. Discover why the true journey to success is rarely as simple as a 'secret formula' and learn how to discern genuine guidance in the crowded marketplace of professional development.

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